Amathoyizi abelokhu eyisigaba esidumile e-Amazon. Ngokombiko kaJuni we-Statista, imakethe yamathoyizi nemidlalo yomhlaba wonke kulindeleke ukuthi ifinyelele ku-$ 382.47 billion emalini engenayo ngo-2021. Kusukela ngo-2022 kuya ku-2026, imakethe kulindeleke ukuthi igcine izinga lokukhula eliphezulu lika-6.9% ngonyaka.
Ngakho-ke, abathengisi be-Amazon bangazimisa kanjani ngokuhlelekile nangokuthobelayo emakethe yamathoyizi kuzo zonke izinkundla ezintathu ezinkulu ze-Amazon: i-US, i-Europe, ne-Japan? Nansi incazelo enemininingwane, kanye neminye imininingwane yesu namaqhinga okukhetha umkhiqizo we-Amazon ka-2023.
I. Uhlolojikelele Lwezimakethe Zamathoyizi Aphesheya
Imakethe yamathoyizi ihlanganisa izinhlobonhlobo zezigaba zomkhiqizo, okuhlanganisa amathoyizi ezingane, ukuzijabulisa kwabantu abadala, nemidlalo yesintu. Onodoli, amathoyizi kanokusho, imidlalo yebhodi, namasethi wokwakha yizinketho ezidumile kuwo wonke amaqembu obudala obuhlukahlukene.
Ngo-2021, amathoyizi angena ezigabeni eziyi-10 eziphezulu zokuthengiswa ku-inthanethi emhlabeni jikelele. Imakethe yamathoyizi yase-US yabhekana nokukhula okungaguquki, ukuthengiswa okulindeleke ukuthi kudlule ama-dollar ayizigidi eziyizinkulungwane ezingama-74 ngo-2022. Ukuthengiswa okuthengiswayo okuku-inthanethi kwamathoyizi e-Japan kulinganiselwa ukuthi kuzofinyelela ku-$13.8 billion ngo-2021.
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Kusukela ngo-2020, i-Amazon inamalungu angaphezu kwezigidi ezingu-200 emhlabeni jikelele, ikhula ngesilinganiso esilinganiselwe sama-30% ngonyaka. Isibalo sabasebenzisi be-Amazon Prime e-US siyaqhubeka nokukhuphuka, kanti abantu abangaphezu kuka-60% banamalungu angama-Prime ngo-2021.
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukuhlaziya imakethe yokudayisa amathoyizi yaseMelika eminyakeni emithathu edlule kuveza ukuthi iziteshi zamathoyizi ezingaxhunyiwe ku-inthanethi zaba nomthelela omkhulu ngesikhathi sokuphakama kwalolu bhubhane. Ngokukhula kwesikhathi esichithwa ekhaya, ukuthengiswa kwamathoyizi kukhuphuke kakhulu, kwafinyelela ukukhula okungaguquki iminyaka emithathu ilandelana. Ngokuphawulekayo, ukuthengiswa kukhule ngo-13% unyaka nonyaka ngo-2021, kuqhutshwa izinto ezifana noxhaso lukahulumeni nezinqubomgomo zentela yezingane.
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Okuthrendayo esigabeni samathoyizi:
Umcabango kanye Nobuciko: Kusukela ekulingiseni kuya ekwakhiweni kokudala kanye namathoyizi ahlelayo, imikhiqizo ekhuthaza umcabango kanye nokudala inikeza umuzwa wokudlala oyingqayizivele futhi ithuthukisa ukusebenzisana komzali nengane.
Izingane Zaphakade: Intsha kanye nabantu abadala baba ngabantu okuhlosiwe okubalulekile embonini yamathoyizi. Okuqoqwayo, izibalo zesenzo, amathoyizi amahle, namasethi okwakha anezisekelo zabalandeli abazinikezele.
Ukuqwashisa Komphakathi kanye Nemvelo: Imikhiqizo eminingi isebenzisa izinto ezivumelana ne-eco-friendly ukwenza amathoyizi, ezihambisana nemigomo yentuthuko esimeme.
Amamodeli Eziteshi Eziningi Nezamabhizinisi: Ngo-2021, i-LEGO yabamba umkhosi wayo wokuqala wokuthenga we-virtual online, kuyilapho abagqugquzeli be-YouTube banikele ngemali engaphezu kwezigidi ezingu-300 zamaRandi ngamavidiyo angekho ebhokisini.
Ukunciphisa Ingcindezi: Imidlalo, izindida, namathoyizi aphathekayo alungele umndeni anikeze ukuphunyuka okucatshangelwayo ngezikhathi zohambo olulinganiselwe ngenxa yalolu bhubhane.
II. Izincomo Zokukhetha Amathoyizi e-US Platform
Ukunikezwa Kwephathi: Le mikhiqizo inenkathi eqinile, enesidingo esikhulu phakathi noNovemba noDisemba, ikakhulukazi phakathi noLwesihlanu Olumnyama, uMsombuluko we-Cyber, nesikhathi sikaKhisimusi.
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kwezimpahla Zephathi:
Izinto zokwakha ezinobungane futhi ezibolayo.
Ukubukeka okukhangayo nokusebenza kahle kwezindleko.
Ukuhlanganiswa okulula, ukuqina, nokumelana nokulimala.
Izinga lomsindo, ukuphatheka, ukusebenziseka kabusha, nokuguquguquka.
Ukuphepha, amandla omoya afanele, kanye nokulawula kalula.
Amathoyizi Ezemidlalo Angaphandle: Angokwesizini kakhulu, anokunakwa okwengeziwe phakathi nezinyanga zasehlobo.
Ukugxila Kwabathengi Kwamathoyizi Ezemidlalo Zangaphandle:
A. Amathoyizi ePlastiki:
Ukuhlanganiswa okulula, ukuphepha, ukuqina, nezinto ezingezona ubuthi.
Izingxenye ezikhiphekayo, izingxenye ezisele, nomklamo okhangayo.
Isebenziseka kalula futhi ilungele ukudlala komzali nengane.
Ibhethri nezinye izici ezihambisanayo ezidinga imiyalelo ecacile.
B. Amanzi Adlala Amathoyizi:
Inani lokupakishwa nokucaciswa kosayizi womkhiqizo.
Ukuphepha okungenabo ubuthi, ukuqina, nokumelana nokuvuza.
Ukufakwa kwepompo yomoya (qinisekisa ukuqinisekiswa kwekhwalithi).
Idizayini yebhola emelene nokushelela eklanyelwe amaqembu eminyaka yobudala.
C. Ama-Rotating Swings:
Isamba sosayizi wesihlalo, umthwalo omkhulu, ibanga leminyaka elifanelekile, nomthamo.
Ukufakwa, imihlahlandlela yokuphepha, nezindawo zokufaka ezifanele.
Impahla, ukuphepha, izingxenye eziyinhloko zokuxhuma, ukwakheka kwe-ergonomic.
Izimo ezifanele nezinhlelo zokusebenza zokungcebeleka (imidlalo yangaphandle, amapikiniki, ubumnandi basemuva).
D. Dlala Amatende:
Dlala usayizi wetende, umbala, isisindo (izinto ezingasindi), impahla yendwangu, engenabuthi, engenaphunga, futhi engenazo izinto eziyingozi.
Idizayini evaliwe, ukubalwa kwamawindi, indawo yangasese yezingane, ukukhuthaza ukuzimela.
Isakhiwo sangaphakathi, inani lephakethe, usayizi wokugcinwa kwamathoyizi, izincwadi, noma ukudla okulula.
Izesekeli eziyinhloko kanye nenqubo yokufaka (ukuphepha, ukunethezeka), okuqukethwe kokupakisha.
Amathoyizi Okwakha Nokwakha: Qaphela Ukwephulwa Kwelungelo Lobunikazi
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kwamathoyizi Okwakha Nokwakha:
Ubuningi bezinhlayiya, usayizi, ukusebenza, iziyalezo ezinconyiwe zokuhlanganisa (gwema izingcezu ezingekho).
Ukuphepha, ubungani bemvelo, izingxenye ezipholishiwe ezingenazo imiphetho ebukhali, ukuqina, ukumelana nokuphahlazeka.
Ukufaneleka kweminyaka kuboniswe ngokucacile.
Ukuphatheka kalula, ukuthwala kalula, nokugcinwa.
Imiklamo ehlukile, imisebenzi yokuxazulula izindida, umcabango ovuthayo, ubuciko, namakhono okusebenza ngezandla. Qaphela ukwephulwa kwe-copyright.
Amamodeli Aqoqwayo - Amathoyizi Amaqoqo
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kwamamodeli Aqoqwayo:
Ukukhuthazwa kwamasiko kwangaphambi kwesikhathi ngaphambi kwemikhiqizo yangaphandle, exhaswe ngabalandeli, ukwethembeka okuphezulu.
Abashisekeli abaqoqwayo, ikakhulukazi abantu abadala, bahlolisisa ukupakishwa, ukupenda, ikhwalithi yesisekeli, nolwazi lwamakhasimende.
Izinhlelo ezinomkhawulo kanye nokushoda.
Amakhono omklamo we-IP wasekuqaleni; ukusebenzisana kwe-IP okwaziwayo kudinga ukugunyazwa kokuthengisa kwasendaweni.
Ukuzilibazisa - Isilawuli kude
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila kwabathengi kumathoyizi wokuzilibazisa:
Ukusebenzisana kwezwi, ukuxhumeka kohlelo lokusebenza, izilungiselelo zokuhlela, ukusebenzisa kalula, nezimo zohlelo lokusebenza.
Impilo yebhethri, ibanga lesilawuli kude, amandla ensiza, nokuqina.
Ukulawulwa kwemoto okungokoqobo (isiteringi, i-throttle, ukushintsha isivinini), okusabelayo, izingxenye zensimbi zamandla athuthukisiwe, usekelo lwezindawo eziningi ezinesivinini esikhulu nokusetshenziswa okunwetshiwe.
Ukunemba kwemojula ephezulu, ukuqaqa, nokushintshwa kwezingxenye, insizakalo ephelele yangemva kokuthengisa.
Ukuhlola Kwezemfundo – Amathoyizi Okufundisa
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kwamathoyizi Ezemfundo:
Izinto eziphephile nezilungele imvelo, azikho imiphetho ebukhali. Izingxenye nezixhumi ziqinile, zimelana ekulimaleni nasekuweni, ukuphepha okulungele izingane.
Ukuzwela kokuthinta, izindlela zokusebenzisana, imisebenzi yokufundisa nokufunda.
Ukukhuthaza umbala wezingane nengqondo yomsindo, amakhono emoto, ingqondo, nokusungula.
Amathoyizi Angaphambi Kwesikole Ezinsana Nezingane Ezisacathula
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kumathoyizi Angaphambi Kwesikole:
Ukufakwa nokusetshenziswa okulula, ukuba khona kwezisekeli zebhethri.
Ukuphepha, izinto eco-friendly, amasondo adjustable, isisindo esanele ibhalansi.
Izici ezisebenzisanayo ezifana nomculo, ukukhanya, ukwenziwa ngendlela oyifisayo, ukuhlangabezana nezidingo zabazali.
Izingxenye ezikhiphekayo zokuvikela ukulahleka noma ukulimala, zihlinzeka ngesevisi enhle kakhulu yangemva kokuthengisa.
Amathoyizi e-Plush
A. Amamodeli Ayisisekelo
2023 Isu Lokukhetha Umkhiqizo we-Amazon
I-Consumer Focus Yamathoyizi Abalulekile Ahlanganisiwe:
Usayizi wethoyizi elixubile nesisindo, ukubekwa okufanele.
Ukuthinta okuthambile, okunethezekile, okuwashekayo ngomshini.
Izici ezisebenzisanayo (uhlobo lwebhethri), imenyu yokusebenzisana, bheka imanuwali yomsebenzisi.
I-Plush impahla ephephile, eco-friendly, anti-static, ukugcinwa kalula, akukho ukuchithwa; ukuhambisana nemithetho yendawo yokuphepha yamathoyizi kanokusho.
Ifanele amaqembu eminyaka yobudala ethile.
B. Amathoyizi e-Plush asebenzayo
I-Consumer Focus yamathoyizi e-Plush Interactive:
Ubuningi bomkhiqizo nesesekeli, isingeniso somsebenzi wemenyu.
Umdlalo wegeyimu osebenzisanayo, imiyalelo, namavidiyo.
Izimfanelo zesipho, ukupakishwa kwezipho.
Imisebenzi yezemfundo nokufunda.
Ifanele amaqembu eminyaka yobudala ethile.
Izincomo:
Bonisa ukusebenza komkhiqizo ngamavidiyo nokuqukethwe kwe-A+.
Izikhumbuzi zokuphepha zigqanyiswe ezincazelweni noma ezithombeni.
Gada njalo ukubuyekezwa kwamakhasimende.
III. Izincomo Zesigaba samathoyizi ze-European Platform
Imidlalo Yendida Elungele Umndeni
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kwamageyimu Endida Alungele Umndeni:
Ifanele ukudlala komndeni, ngokuyinhloko iqondise izingane.
Ijika lokufunda elisheshayo lezingane kanye nentsha.
Ukubamba iqhaza okunokulinganisela okuvela kubo bonke abadlali.
Igeyimu esheshayo enokukhanga okuqinile.
Umdlalo ojabulisayo nosebenzisanayo wamalungu omndeni.
Amathoyizi Angaphambi Kwesikole Ezinsana Nezingane Ezisacathula
Ukuthengiswa Okuqhubekayo Kweminyaka Emithathu Ilandelana! Abathengisi base-Amazon Bangayibamba Kanjani Imakethe Yamathoyizi Yezigidigidi?
Ukugxila Kwabathengi Kumathoyizi Angaphambi Kwesikole:
Izinto eziphephile.
Ukuthuthukiswa kwamakhono okuqonda, ukusungula, kanye nokukhuthaza ilukuluku.
Gxila ekuthuthukiseni ubuciko bezandla kanye nokusebenzisana kweso lesandla.
Kulula ukuyisebenzisa nge-gameplay yomzali nengane.
Amathoyizi Ezemidlalo Angaphandle
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kwamathoyizi Ezemidlalo Zangaphandle:
Ukuphepha, izinto ezisetshenziswayo eco-friendly, izingxenye ezipholishiwe, azikho imiphetho ebukhali, ukuqina, ukumelana nokuphahlazeka.
Kuboniswe ngokusobala ukufaneleka kweminyaka.
Iyaphatheka, kulula ukuyiphatha, futhi igcine.
Idizayini ehlukile, izici zemfundo, vuselela umcabango, ubuciko, namakhono okusebenza ngezandla. Gwema ukwephulwa komthetho.
IV. Izincomo zesigaba samathoyizi zenkundla yaseJapan
Amathoyizi Ayisisekelo
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Ukugxila Kwabathengi Kumathoyizi Ayisisekelo:
Izinto eziphephile nezilungele imvelo, azikho imiphetho ebukhali. Izingxenye nezixhumi ziqinile, zimelana ekulimaleni nasekuweni, ukuphepha okulungele izingane.
Ukuzwela kokuthinta, izindlela zokusebenzisana, imfundo kanye nemisebenzi yokufunda.
Izindida, ukuzijabulisa, ukuvusa ilukuluku.
Kulula ukugcina, kuvulekile lapho kuvuliwe, kuhlangene lapho kugoqiwe.
Amathoyizi esizini futhi Aphelele
Ukugxila Kwabathengi Kumathoyizi Esizini kanye Nawo Aphelele:
Izinto eziphephile nezivumelana nemvelo, azikho imiphetho ebukhali. Izingxenye nokuxhumana kuqinile, amelana nokulimala nokuwa.
Kuboniswe ngokusobala ukufaneleka kweminyaka.
Kulula ukugcina, kulula ukuhlanza.
V. Ukuthobela Isigaba samathoyizi nesitifiketi
Abathengisi bamathoyizi asebenzayo kufanele bahambisane nezidingo zokuphepha zendawo kanye nezitifiketi futhi bahambisane nezindinganiso zokufakwa kuhlu kwesigaba se-Amazon.
2023 Isu Lokukhetha Umkhiqizo we-Amazon
Amadokhumenti adingekayo ekucwaningweni kwesigaba samathoyizi ahlanganisa kodwa awakhawulelwe kulokhu:
Gcina imininingwane eyisisekelo kanye nemininingwane yokuxhumana.
Uhlu lwemikhiqizo efakwe ukudayiswa (Uhlu lwe-ASIN) nezixhumanisi zomkhiqizo.
Ama-invoyisi.
Izithombe ezisemaceleni ayisithupha zemikhiqizo (ezinezimpawu zesitifiketi, izexwayiso zokuphepha, igama lomkhiqizi, njll. njengoba kudingwa yimithetho yendawo), izithombe zokupakisha, izincwadi zeziqondiso, njll.
Isitifiketi somkhiqizo nemibiko yokuhlola.
I-Declaration of Conformity for Europe.
Sicela uqaphele ukuthi lokhu kuhumusha kuhlinzekelwe izinjongo zereferensi futhi kungase kudinge ukuhlelwa okwengeziwe ukuze kucace.
Isikhathi sokuthumela: Aug-15-2023