Ukuthengisa amathoyizi kungaba lula namuhla uma unamasu okuthengisa afanele.
Akukho muntu kulo mhlaba oyingqayizivele ongakujabuleli ukuhleka nokudlala kwaphakade kwezingane.Akuzona izingane kuphela ezijabulela ukudlala ngamathoyizi.Abantu abadala, njengabaqoqi nabazali, bakha ingxenye enkulu yamakhasimende esitolo samathoyizi.Lena imakethe okuqondiswe kuyo abathengisi bamathoyizi okufanele bagxile kuyo futhi ngoba banamandla okuthenga, noma umkhiqizo onemali elinganiselwe.
Kodwa-ke, uma ungeyena umthengisi omkhulu, uzodinga ukubeka imizamo kuqhinga lokumaketha amathoyizi (umbono webhizinisi wokuthuthukisa ukuthengiswa kwamathoyizi) uma ufuna ukugcina ukusakazwa okuqhubekayo kwamakhasimende amasha nabuyayo.Nokho, ukuza nezindlela ezintsha zokuthengisa amathoyizi noma isitolo sezipho kungaba nzima kakhulu ngezinye izikhathi.Ukukusiza ekudaleni isu lakho lokumaketha amathoyizi, lokhu okuthunyelwe kokuthi ungathengisa kanjani isitolo samathoyizi kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi.
Okungaxhunyiwe ku-inthanethi
Ake sibheke amasu angaxhunyiwe ku-inthanethi emibono elula nelula ongawafaka esu lakho lokumaketha amathoyizi.
1. Dala Imicimbi Yangaphakathi Kwesitolo
Imicimbi ingakusiza ukuthi uhehe isixuku, okuzokhulisa ukuqwashisa ngesitolo nokuthengisa.Imicimbi yakho ingasuka kubusuku begeyimu iye emifanekisweni, amadrayivu ezinhlangano ezisiza umphakathi, ngisho nokuthengisa, kodwa kufanele ihlelwe kusenesikhathi.Ungakwazi futhi ukuhlela imicimbi yamathoyizi anetimu yesizini neyeholide, kanye namakilasi okukhulisa izingane kanye namakilasi ezipho amaphathi okuzalwa kanye nezihlambi zezingane.
2. Zibandakanye Nezinhlangano Ezisiza Abampofu
Kunenqwaba yezinhlangano ezisiza umphakathi ezisebenza nezingane kanye nentsha, eziningi zazo ezizungeza amathoyizi.Ukubamba iqhaza kuyindlela enhle yokukhipha igama lakho, wakhe uhlobo lwamathoyizi akho, futhi wenze okuhle.Izinhlangano ezisiza umphakathi ezisekelwe kumathoyizi zibanjwa ngezikhathi zonyaka nonyaka ngenxa yezizathu ezahlukene, kusukela ekusizeni izingane ezibhedlela ngamathoyizi kuya ekusizeni izingane eziphuma emindenini ehola kancane ngezipho zikaKhisimusi.Okusekelayo kukuwe ngokuphelele, kodwa ungakusebenzisa ukukhangisa umkhiqizo wakho ngenkathi usiza nabanye.
3. Thuthukisa Isakhiwo Sesitolo sakho
Isipiliyoni sibalulekile kumabhizinisi amancane, futhi isitolo sakho siyingxenye enkulu yalokho okwenzayo.Ingabe isitolo sakho sinezitezi ezindala zokhuni, indawo yokusebenzela nendawo yokudlala, nezinto ezingavamile ezindongeni?Xoxa indaba.Dala okuthunyelwe okusheshayo ngaso sonke isikhathi uma ulungisa isakhiwo sebhizinisi lakho, ungeza isigaba esisha, noma uliklama kabusha.Thatha wonke amathuba ukuze ubakhumbuze ukuthi badlule futhi ubone ukuthi yini abebeyiphuthelwa.Idizayini yangaphakathi Yesitolo Samathoyizi noma Isitolo Sezipho ibalulekile ekukhuthazeni umuzwa wokuzijabulisa nokutholwa.
4. Uhlolojikelele lomkhiqizo, Imikhiqizo ye-Unboxing kanye namademo egeyimu
Mayelana nokubuka konke komkhiqizo, lesi sigaba sohlelo lwakho lokumaketha kufanele sisetshenziswe ukuchaza ngokugcwele umkhiqizo wakho nenjongo yawo. Qiniseka ukuthi lonke ulwazi luqondile futhi lunembile.Uma umkhiqizo wakho umusha sha, vele uwuchaze kanye nezici zawo… Kodwa bambelela!
Lesi sigaba sesu lakho lokumaketha kufanele sibe ucezu lwekhekhe.Uyawazi umkhiqizo wakho, akunjalo?Uyazazi izici zayo, akunjalo?Kodwa ingabe uyazi ukuthi yiziphi izinzuzo amakhasimende akho azithola kumkhiqizo wakho?Kungcono, ngoba yilokho okuzoyithengisa.
Mayelana nemikhiqizo ye-unboxing kanye namaDemo Wegeyimu, uma unethoyizi elisha kakhulu wonke umuntu akhuluma ngalo, yenza bukhoma ukukhishwa kwebhokisi esitolo komkhiqizo futhi uwukhangise ku-Facebook, bukhoma noma ngemva kwalokho, kuzo zonke iziteshi.Yazisa ikhasimende ukuthi unakho elikufunayo!
5. I-Customer Experience Spotlight
Iyiphi indlela engcono yokuheha amakhasimende kunokuvuma ukuthi unikeze kanjani ulwazi olukhethekile noma usize othile ekutholeni isipho esingcono kakhulu?
Uyasikhumbula isikhathi lapho isitolo sakho samangaza othile?Bazibuza ukuthi bebefuna kanjani “into enjengalena” umuntu okhethekile ezimpilweni zabo?Leli yithuba elihle kakhulu lokuzwakalisa ukwazisa kwakho ngabo behlanganyela nawe injabulo yabo.Cela uma bengakunaki uma uxoxa indaba yabo emfushane.Uma bevuma, thatha isithombe sabo bephethe ukuthenga kwabo bese ubabuza:
• Basuka kuyiphi indawo (indawo noma isivakashi),
• Yini ehlukile ngento abayithengile, nokuthi bafuna ukuyisebenziselani, noma lokho abakholelwa ukuthi umamukeli angakucabanga?
Njengoba igqamisa ukuthi yini ekwenza uhluke futhi ubaluleke, lokhu kungase kube kufushane, kube mnandi, futhi kufinyelele iphuzu.
Ku-inthanethi
Amathoyizi okuthengisa ku-inthanethi indlela enhle kakhulu yokufinyelela inani elikhulu lamakhasimende ngezindleko eziphansi.Ikwenza ukwazi ukuxhumana namakhasimende endawo, uthole amasha, futhi ugcine ubudlelwano besikhathi eside nalawo akhona.
1. Facebook
Ungafinyelela kumakhasimende akho usebenzisa i-newsfeed ye-Facebook.Ngohlelo oluqinile lokushicilela okuqukethwe, uzokwazi ukubamba izethameli zakho futhi uzigcine zihlanganyele nebhizinisi lakho ngokungaguquki.
Ngesici sayo sokuxoxa, i-Facebook yenza kube lula ukunikeza isevisi yamakhasimende ngokushesha.Usebenzisa inkundla yokukhangisa ekhokhelwayo ye-Facebook, ungamaketha isitolo sakho, imikhiqizo, noma amasevisi.
2. I-Pinterest
I-Pinterest iyinkundla yokuthenga edumile, futhi uma unezithombe zekhwalithi ephezulu zamathoyizi akho, ungayisebenzisa ukuze udonse ukunaka kwabazali abafuna imibono yamanje.Kufanele kuqashelwe ukuthi ukumaka indawo kubalulekile, ikakhulukazi uma ungenaso isizinda esiku-inthanethi.
3. I-Google + Yendawo
I-Google Local ikuvumela ukuthi udale ikhasi lebhizinisi, uqinisekise indawo, futhi ulenze livele ekusesheni kwemephu nekheli lakho.Ukuqinisekisa ikheli lakho le-Google Local kuvumela abanye ukuthi bakuthole usebenzisa i-Google Maps, ewusizo ngendlela emangalisayo.
4. Nyusa Ibhizinisi Lakho Lamathoyizi ngama-imeyili (ukuthengisa nge-imeyili)
Ukuthengisa nge-imeyili cishe kufanele kube phezulu.Isizathu sokuba kube phansi kakhulu ukuthi ngicabanga ukuthi wonke umuntu usewathumele ama-imeyili.Uma ungathumeli ama-imeyili ohlwini lwakho lwamakhasimende njalo, kufanele uqale namuhla!
Ngezansi izici ezimbalwa Ezikhangayo Zokumaketha Nge-imeyili:
• Bingelela Amakhasimende Usebenzisa I-Autoresponder: Uma amakhasimende ejoyina i-newsletter yesitolo sakho samathoyizi, ungase uwabingelele ngesifanekiso se-imeyili esizenzakalelayo.Lokhu kuzonciphisa inani lomsebenzi odingekayo.
• Ukulethwa Kwebhokisi Lemilayezo Engenayo Okuqinisekisiwe: Qinisekisa ukulethwa kwebhokisi lokungenayo elingamaphesenti angu-99, okuqinisekisa ukuvulwa kwe-imeyili, futhi ngenxa yalokho, kwandisa amathuba okuthengwa kwamathoyizi okwengeziwe.
• Ukuhola Kungaqoqwa Ngokusebenzisa Ifomu Lokubhalisa: Leli ifomu izivakashi ezingalisebenzisa ukuze zibhalise ngokushesha kumasevisi akho okuthengisa amathoyizi futhi ziqale ukuthola ama-imeyili avela kuwe.Ihlanganisa uhlu lwamakhasimende kuwebhusayithi yakho.
Isikhathi sokuthumela: Nov-29-2022